You’ve most likely heard about Etsy’s million dollar business success story. ThreeBirdNest, and it’s founder Alicia Shaffer have long been hailed as Etsy’s richest seller.
With over 3200 orders per month, with an average price point of $25, she’s raking in roughly $80,000 a month, close to $1 million a year in revenue. Wowza.
With many more Etsy success stories floating around the internet, you’re probably dying to know ‘well, what can I sell that people will buy?’.
The truth is, there are 12 best-selling categories on Etsy, each with their own best selling items.
I’ve covered them in my previous post, ‘12 Best Things to Sell on Etsy Right Now’, so I highly recommend you read that post too.
To help you along your Etsy journey, I’ve compiled a list of 101 best-selling and easy Etsy shop ideas you can look at to kickstart your own Etsy business and use as inspiration.
These Etsy stores all have at least 1 best-seller badge on an item (meaning they’re ranking 1st for a specific keyword), have generally excellent reviews and have transformed their Etsy shop into either a stable side hustle or a full time income.
Note, you can create an Etsy store that houses multiple types of products within the same niche.
If you want to start an Etsy shop in personalised gifts, you can stock keyrings, frames, gift sets and more. You’re not limited to one idea.
Alternatively, you can start an Etsy shop that specialises in one specific product e.g. candles and diversify your stock based on types of candles e.g. aromatherapy, hypoallergenic, novelty.
Comb through this list and think about what products your customer base would be interested in buying.
I’ve decided to keep commentary to a minimum for this post so you can quickly dash in and out of links.
This list is perfect for quick research before starting your Etsy shop. You’ll be amazed at what can quickly climb the Etsy search pages and gain bestseller status!
101 PROFITABLE ETSY SHOP IDEAS
Text Based Ceramic Mugs | EllieEllieLtd | Bestseller: ‘I wish you lived next door mug’
Mini Self Care Kits | AromaHomeware | Bestseller: Mini self care kit
Personalised Book Gifts | FromLucyGifts | Bestseller: Personalised ‘my mum’ book
Birthstone Jewellery | IdaJewelryDesigns | Bestseller: Birthstone Pendant
Beaded Silver Neckalces | SerenityProject | Bestseller: Silver Moonstone Necklace
Leather Satchels | SerguioRogetti | Bestseller: Leather Satchel Purse
Kids Bath Time Fizzers | MrsBumbleBaths | Bestseller: Marble Fizzers
Minimalist Hair Clips | LovelyLittlesandCo | Bestseller: Silver Hair Clip
Wish Bracelets | CharmsSoCharming | Bestseller: Pineapple Wish Bracelet
Cartoon Party Accessories | LisasCuteEvents | Bestseller: Troll’s Hairband
Fizzy Bath Bomb Batches | LifeAround2Angels | Bestseller: 12 Bath Bomb Set
Photography/Instagram Accessories | FluidCalligraphy | Bestseller: White Marble Background
Vintage Frames | Shabbied4U | Bestseller: Vintage Photo Frame
Custom Quote Prints | HeskeyDesigns | Bestseller: Quote Art Print
Family Wall Art Prints | PawPrintIllustration | Bestseller: Robin Family Names Print
Unicorn Bath Bomb Sets | VBeautyCosmetic | Bestseller: Unicorn Bath Set
Handmade Wooden Shelving | RusticalWoodworking | Bestseller: White Wash Scaffold Boards
Scratch Off Travel Maps | InternationalMapsUK | Bestseller: Scratch Off World Map
Cycling Hobby Wall Art Prints | TheEnglishCyclist | Bestseller: Tour de France Print
Wooden Children’s Name Toys | LovetoLaser | Bestseller: Wooden Toy Puzzle
Pet Enthusiast Wooden Signs | MadOldCatLady | Bestseller: Cat Lovers Welcome Sign
Unicorn Hot Chocolate Kits | MapleMollys | Bestseller: Unicorn Hot Cocoa Kit
Unique Floating Shelves | LoveLifeWood | Bestseller: Large Hexagon Shelves
Metal Garden Ornaments | RustyRoosterMetalArt | Bestseller: Easter Metal Chickens
Make Your Own Tea Kits | SandyLeafFarm | Bestseller: DIY Bubble Tea Kit
Coffee Guide Art Prints | EverLongPrintCo | Bestseller: Coffee Art Print
Personalised Chopping Board | CircleCityDesignCo | Bestseller: Engraved Cutting Board
3D Sound Gifts | ArtsWave | Bestseller: Sound Wave Custom Art
Funny Joke Mugs | WeArePaperPlane | Bestseller: Dad Jokes Mug
New Housewarming Candles | MakeaWishCandleCo | Bestseller: New Home Scented Candle
Personalised Aprons | CustomBellaShop | Bestseller: Personalised Bib Apron
Modern Wall Clocks | PromiDesign | Bestseller: Rustic Wooden Clock
Nursery Play Rugs | PaPapa | Bestseller: Baby Toy Play Mat
Family Name Doormats | CuttingEdgePrints | Bestseller: Personalised Family Doormat
Pokemon Themed Garden Planters | CraftyLittleCactus | Bestseller: Concrete Bulbasaur Planter
Mini Cacti Sets | PlantParcel | Bestseller: Mini Cacti Disco Set
Enamel Pins | AlphabetBags | Bestseller: Birthday Badge Gemstone
Psychic Readings | DryeCraft | Bestseller: Psychic Mediumship Reading
Soy Wax Melts | RainFlowerKent | Bestseller: Dried Soy Wax Melts
Quirky Candles | ScentsationalAromaUS | Bestseller: Swearing Candle
DIY Ceramic Pottery | SunnysShopLA | Bestseller: Decorative Vase
LED Wine Bottle Toppers | SavetheMoment | Bestseller: LED Cork Bottle
Friendship Wooden Tokens | BeautifulGiftShop | Bestseller: True Friends Token
Engraved Slate House Numbers | AtlanticHardware | Bestseller: Engraved Slate
Healing Crystals & Tumble Stones | MoorCrystalsDevon | Bestseller: Ruby Tumble Stones
Engraved Jewellery | Jewls4Girls | Bestseller: White Rosary Beads
3D Printed Characters | PirateNinjas | Bestseller: Final Fantasty 3D Printed Character
Coloring Books | PizzaEaters | Bestseller: X Files Rainy Day Coloring Book
Knitting Materials | KnittedHomewareLondon | Bestseller: Alpaca Silk Yarn
Planner Accessories | CrossbowPrintables | Bestseller: Minimal Planner Dashboard
Planner Printables | InkyintheWild | Bestseller: A4 Weekly To Do List Planner
Biodegradable Wedding Accessories | AppleBlossomWedding | Bestseller: 1500 Pieces Confetti
Personalised Birthday Buntings | Lovebrite | Bestseller: 1st Birthday Bunting
Cake Toppers & Decorations | CustomPaperBanners | Bestseller: Birthday Cake Topper
Coffee Stencils | LittleGiftShopUK | Bestseller: Latte Coffee Art Stencil
Novelty Gifts | TinofBeans | Bestseller: Pet Baked Bean
Feathers | FeathersShopUK | Bestseller: Black Crow Feathers
Business Logo Stickers | StickeritStationery | Bestseller: Personalised Logo Stickers
Interest Based Stickers | AstralQueer | Bestseller: Pride Goose Stickers
Sticker Packs | MyLittleAngelArts | Bestseller: Flower Stickers Pack
Surprise Trip Gifts | Magsandags | Bestseller: Boarding Pass Surprise Gift
Luxury Wedding Invitations | FeelGoodInvites | Bestseller: Eucalyptus Wedding Invitation
Child’s Birthday Invitation | FloralBoard | Bestseller: Unicorn Birthday Invitation
Custom Pet Portrait | Bobdeus | Bestseller: Dog Pet Portrait
Personalised Baking Utensils | Thebizzybox | Bestseller: Personalised Wooden Spoon
Ready Made Cake & Brownie Mixes | Crumbscruptious | Bestseller: 1 Litre Brownie Mix
Bread Making Kits | TheMelroseKitchen | Bestseller: Sourdough Starter Kit
Chocolate Selection Gift Box | GiftaLittleLovebyAmy | Bestseller: Birthday Chocolate Set
Woodworking Friendship Gift Boxes | MissyJuliaLtd | Bestseller: Reasons You’re My BFF
Novelty Rude Adult Humor Gifts | FitsandGigglesGB | Bestseller: Rude Candy Bar
Mindfulness Gift Sets | DarkDesireCollection | Bestseller: Positivity Gift Set
Tea Gifts in a Letterbox | NovelloUK | Bestseller: Tea Gift in a Letterbox
Personalised Vinyl Records for Couples | GingerBelleDesign | Bestseller: Vinyl Record for Couples
Gift and Proposal Boxes | UniqueLikeUEtsyShop | Bestseller: Luxury Gift Box
Personalised Slate Photos | PrintingArtShop | Bestseller: Heart Shaped Photo
Handmade Soap & Gift Sets | TheScrubShopUK | Bestseller: Shea Butter Gift Set
Custom Star Map Wall Prints | PrintHouse86 | Bestseller: Star Map Gift
Cupcake Baking Kits | TheBakingKitUK | Bestseller: Bueno Cupcake Kit
Print on Demand T-Shirts | TheGiftsBoutiqueUK | Bestseller: Among Us Shirt
Positivity Gifts | ThatLittleBagShop | Bestseller: Cheer Up Thoughtful Gift
Custom Hobby Earrings | PinkBlueStudioUK | Bestseller: Book Earrings
Natural Eco-Friendly Baby Products | TheBabysSpace | Bestseller: Bunny Wood Teether
Lunch Bags | FunkinGoods | Bestseller: Insulated Pattern Lunch Bags
Personalised Clothing and Gifts For Partners | Cre8Gifts | Bestseller: Custom Boxer Shorts
Personalised Keyrings | NightNavy | Bestseller: Custom Leather Keyring Fob
Resin Keyrings | ResinDesignsbyEmma | Bestseller: Initials Resin Keyring
Home Pottery Kits | JackLaverickCermaics | Bestseller: DIY Pottery Kit
Scarves | WhilsaStudio | Bestseller: Bee Print Scarf
Children’s DIY Kits | BeatriceRoseCrafts | Bestseller: Name DIY Toy Activity
Fabric Supplies | LulusCraftShopUK | Bestseller: Pineapple Fabric
FAQ About These Etsy Shop Ideas
Are These Etsy Shop Ideas Profitable?
Yes! I’ve made sure to select products that sell well on Etsy. You can center your Etsy store around these bestselling ideas.
Check what’s working on Etsy first, and then see how you can add your own unique twist to the bestselling items
Related Posts: 18 Easy Things to Make and Sell For Extra Cash
How do I know if these shop ideas are the right fit for me?
If the thought of choosing one or two product ideas scares you, try reducing your list by asking yourself these simple, but practical questions:
- What inspires me?
- Do I have the skills to make/source this item/can I learn these skills?
- Can I make a profit?
- How will I market this item?
- Is it easy to ship? Can I find a way to ship my items easy enough?
What if I’m not Crafty or a DIYer?
No problem. You don’t need to be a crafter to start a profitable Etsy shop. ThreeBirdNest bought her products, curated them into collections and re-sold them at a higher price.
Maeven Vintage, another mega Etsy success story, found vintage clothing, made small repairs, and resold them for a profit. The key to her success? Photography. Her product photos are stunning.
Bohemian Findings sells ready-made supplies and charm accessories to crafters. They don’t make bracelets, necklaces or any other kind of jewellery.