You’ve most likely heard about Etsy’s million dollar business success story. ThreeBirdNest, and it’s founder Alicia Shaffer have long been hailed as Etsy’s richest seller.

With over 3200 orders per month, with an average price point of $25, she’s raking in roughly $80,000 a month, close to $1 million a year in revenue. Wowza.

With many more Etsy success stories floating around the internet, you’re probably dying to know ‘well, what can I sell that people will buy?’.

101 etsy shop ideas to start a craft business, pink background with craft supplies

The truth is, there are 12 best-selling categories on Etsy, each with their own best selling items. 

I’ve covered them in my previous post, ‘12 Best Things to Sell on Etsy Right Now’, so I highly recommend you read that post too. 

To help you along your Etsy journey, I’ve compiled a list of 101 best-selling and easy Etsy shop ideas you can look at to kickstart your own Etsy business and use as inspiration.

These Etsy stores all have at least 1 best-seller badge on an item (meaning they’re ranking 1st for a specific keyword), have generally excellent reviews and have transformed their Etsy shop into either a stable side hustle or a full time income. 

Note, you can create an Etsy store that houses multiple types of products within the same niche.

If you want to start an Etsy shop in personalised gifts, you can stock keyrings, frames, gift sets and more. You’re not limited to one idea. 

Alternatively, you can start an Etsy shop that specialises in one specific product e.g. candles and diversify your stock based on types of candles e.g. aromatherapy, hypoallergenic, novelty. 

Comb through this list and think about what products your customer base would be interested in buying.

I’ve decided to keep commentary to a minimum for this post so you can quickly dash in and out of links.

This list is perfect for quick research before starting your Etsy shop. You’ll be amazed at what can quickly climb the Etsy search pages and gain bestseller status!


Text Based Ceramic Mugs | EllieEllieLtd | Bestseller: ‘I wish you lived next door mug’

Mini Self Care Kits | AromaHomeware | Bestseller: Mini self care kit

Personalised Book Gifts | FromLucyGifts | Bestseller: Personalised ‘my mum’ book

Birthstone Jewellery | IdaJewelryDesigns | Bestseller: Birthstone Pendant

Beaded Silver Neckalces | SerenityProject | Bestseller: Silver Moonstone Necklace

Leather Satchels | SerguioRogetti | Bestseller: Leather Satchel Purse

Kids Bath Time Fizzers | MrsBumbleBaths | Bestseller: Marble Fizzers

Minimalist Hair Clips | LovelyLittlesandCo | Bestseller: Silver Hair Clip

Wish Bracelets | CharmsSoCharming | Bestseller: Pineapple Wish Bracelet

Cartoon Party Accessories | LisasCuteEvents | Bestseller: Troll’s Hairband

Fizzy Bath Bomb Batches | LifeAround2Angels | Bestseller: 12 Bath Bomb Set

Photography/Instagram Accessories | FluidCalligraphy | Bestseller: White Marble Background

Vintage Frames | Shabbied4U | Bestseller: Vintage Photo Frame

Custom Quote Prints | HeskeyDesigns | Bestseller: Quote Art Print

Family Wall Art Prints | PawPrintIllustration | Bestseller: Robin Family Names Print

Unicorn Bath Bomb Sets | VBeautyCosmetic | Bestseller: Unicorn Bath Set

Handmade Wooden Shelving | RusticalWoodworking | Bestseller: White Wash Scaffold Boards

Scratch Off Travel Maps | InternationalMapsUK | Bestseller: Scratch Off World Map

Cycling Hobby Wall Art Prints | TheEnglishCyclist | Bestseller: Tour de France Print

Wooden Children’s Name Toys | LovetoLaser | Bestseller: Wooden Toy Puzzle

Pet Enthusiast Wooden Signs | MadOldCatLady | Bestseller: Cat Lovers Welcome Sign

Unicorn Hot Chocolate Kits | MapleMollys | Bestseller: Unicorn Hot Cocoa Kit

Unique Floating Shelves | LoveLifeWood | Bestseller: Large Hexagon Shelves

Metal Garden Ornaments | RustyRoosterMetalArt | Bestseller: Easter Metal Chickens

Make Your Own Tea Kits | SandyLeafFarm | Bestseller: DIY Bubble Tea Kit

Coffee Guide Art Prints | EverLongPrintCo | Bestseller: Coffee Art Print

Personalised Chopping Board | CircleCityDesignCo | Bestseller: Engraved Cutting Board

3D Sound Gifts | ArtsWave | Bestseller: Sound Wave Custom Art

Funny Joke Mugs | WeArePaperPlane | Bestseller: Dad Jokes Mug

New Housewarming Candles | MakeaWishCandleCo | Bestseller: New Home Scented Candle

Personalised Aprons | CustomBellaShop | Bestseller: Personalised Bib Apron

Modern Wall Clocks | PromiDesign | Bestseller: Rustic Wooden Clock

Nursery Play Rugs | PaPapa | Bestseller: Baby Toy Play Mat

Family Name Doormats | CuttingEdgePrints | Bestseller: Personalised Family Doormat

Pokemon Themed Garden Planters | CraftyLittleCactus | Bestseller: Concrete Bulbasaur Planter

Mini Cacti Sets | PlantParcel | Bestseller: Mini Cacti Disco Set

Enamel Pins | AlphabetBags | Bestseller: Birthday Badge Gemstone

Psychic Readings | DryeCraft | Bestseller: Psychic Mediumship Reading

Soy Wax Melts | RainFlowerKent | Bestseller: Dried Soy Wax Melts

Quirky Candles | ScentsationalAromaUS | Bestseller: Swearing Candle

DIY Ceramic Pottery | SunnysShopLA | Bestseller: Decorative Vase

LED Wine Bottle Toppers | SavetheMoment | Bestseller: LED Cork Bottle

Friendship Wooden Tokens | BeautifulGiftShop | Bestseller: True Friends Token

Engraved Slate House Numbers | AtlanticHardware | Bestseller: Engraved Slate

Healing Crystals & Tumble Stones | MoorCrystalsDevon | Bestseller: Ruby Tumble Stones

Engraved Jewellery | Jewls4Girls | Bestseller: White Rosary Beads

3D Printed Characters | PirateNinjas | Bestseller: Final Fantasty 3D Printed Character

Coloring Books | PizzaEaters | Bestseller: X Files Rainy Day Coloring Book

Knitting Materials | KnittedHomewareLondon | Bestseller: Alpaca Silk Yarn

Planner Accessories | CrossbowPrintables | Bestseller: Minimal Planner Dashboard

Planner Printables | InkyintheWild | Bestseller: A4 Weekly To Do List Planner

Biodegradable Wedding Accessories | AppleBlossomWedding | Bestseller: 1500 Pieces Confetti

Personalised Birthday Buntings | Lovebrite | Bestseller: 1st Birthday Bunting

Cake Toppers & Decorations | CustomPaperBanners | Bestseller: Birthday Cake Topper

Coffee Stencils | LittleGiftShopUK | Bestseller: Latte Coffee Art Stencil

Novelty Gifts | TinofBeans | Bestseller: Pet Baked Bean

Feathers | FeathersShopUK | Bestseller: Black Crow Feathers

Business Logo Stickers | StickeritStationery | Bestseller: Personalised Logo Stickers

Interest Based Stickers | AstralQueer | Bestseller: Pride Goose Stickers

Sticker Packs | MyLittleAngelArts | Bestseller: Flower Stickers Pack

Surprise Trip Gifts | Magsandags | Bestseller: Boarding Pass Surprise Gift

Luxury Wedding Invitations | FeelGoodInvites | Bestseller: Eucalyptus Wedding Invitation

Child’s Birthday Invitation | FloralBoard | Bestseller: Unicorn Birthday Invitation

Custom Pet Portrait | Bobdeus | Bestseller: Dog Pet Portrait

Personalised Baking Utensils | Thebizzybox | Bestseller: Personalised Wooden Spoon

Ready Made Cake & Brownie Mixes | Crumbscruptious | Bestseller: 1 Litre Brownie Mix

Bread Making Kits | TheMelroseKitchen | Bestseller: Sourdough Starter Kit

Chocolate Selection Gift Box | GiftaLittleLovebyAmy | Bestseller: Birthday Chocolate Set

Woodworking Friendship Gift Boxes | MissyJuliaLtd | Bestseller: Reasons You’re My BFF

Novelty Rude Adult Humor Gifts | FitsandGigglesGB | Bestseller: Rude Candy Bar

Mindfulness Gift Sets | DarkDesireCollection | Bestseller: Positivity Gift Set

Tea Gifts in a Letterbox | NovelloUK | Bestseller: Tea Gift in a Letterbox

Personalised Vinyl Records for Couples | GingerBelleDesign | Bestseller: Vinyl Record for Couples

Gift and Proposal Boxes | UniqueLikeUEtsyShop | Bestseller: Luxury Gift Box

Personalised Slate Photos | PrintingArtShop | Bestseller: Heart Shaped Photo

Handmade Soap & Gift Sets | TheScrubShopUK | Bestseller: Shea Butter Gift Set

Custom Star Map Wall Prints | PrintHouse86 | Bestseller: Star Map Gift

Cupcake Baking Kits | TheBakingKitUK | Bestseller: Bueno Cupcake Kit

Print on Demand T-Shirts | TheGiftsBoutiqueUK | Bestseller: Among Us Shirt

Positivity Gifts | ThatLittleBagShop | Bestseller: Cheer Up Thoughtful Gift

Custom Hobby Earrings | PinkBlueStudioUK | Bestseller: Book Earrings

Natural Eco-Friendly Baby Products | TheBabysSpace | Bestseller: Bunny Wood Teether

Lunch Bags | FunkinGoods | Bestseller: Insulated Pattern Lunch Bags

Personalised Clothing and Gifts For Partners | Cre8Gifts | Bestseller: Custom Boxer Shorts

Personalised Keyrings | NightNavy | Bestseller: Custom Leather Keyring Fob

Resin Keyrings | ResinDesignsbyEmma | Bestseller: Initials Resin Keyring

Home Pottery Kits | JackLaverickCermaics | Bestseller: DIY Pottery Kit

Scarves | WhilsaStudio | Bestseller: Bee Print Scarf

Children’s DIY Kits | BeatriceRoseCrafts | Bestseller: Name DIY Toy Activity

Fabric Supplies | LulusCraftShopUK | Bestseller: Pineapple Fabric

FAQ About These Etsy Shop Ideas

Are These Etsy Shop Ideas Profitable?

Yes! I’ve made sure to select products that sell well on Etsy. You can center your Etsy store around these bestselling ideas.

Check what’s working on Etsy first, and then see how you can add your own unique twist to the bestselling items

Related Posts: 18 Easy Things to Make and Sell For Extra Cash

How do I know if these shop ideas are the right fit for me?

If the thought of choosing one or two product ideas scares you, try reducing your list by asking yourself these simple, but practical questions:

  • What inspires me?
  • Do I have the skills to make/source this item/can I learn these skills?
  • Can I make a profit? 
  • How will I market this item?
  • Is it easy to ship? Can I find a way to ship my items easy enough?

What if I’m not Crafty or a DIYer?

No problem. You don’t need to be a crafter to start a profitable Etsy shop. ThreeBirdNest bought her products, curated them into collections and re-sold them at a higher price.

Maeven Vintage, another mega Etsy success story, found vintage clothing, made small repairs, and resold them for a profit. The key to her success? Photography. Her product photos are stunning.

Bohemian Findings sells ready-made supplies and charm accessories to crafters. They don’t make bracelets, necklaces or any other kind of jewellery.